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[ISE 2020] TCL CSOT Aiming at the Future of the Commercial Display Market
Release time:
2019-12-04
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From February 11 to 14, 2020, the annual European Professional Audiovisual Integrated Equipment Exhibition (ISE 2020) will be held in Amsterdam, the Netherlands. TCL CSOT brought more than ten commercial star products to the exhibition, including the 47-inch strip-screen product for its first public appearance.

 

TCL CSOT deeply explores the pain points of the industry and fully empowers application scenarios such as smart education, smart retail, and ultra-speed e-sports. The main reason behind the addition of these application scenarios is that the commercial display market has a very strong scenario. For example, the educational scene supports the 30% of the commercial display. The future smart retail AI self-service is expected to become a key incremental point for the commercial display industry.

 

In the past, the traditional 'blackboard + chalk' teaching mode, on the one hand, let teachers and front row students suffer from dust and affect their health. On the other hand, due to the limited space on the blackboard, the contents of the blackboard cannot be preserved for a long time, which is also a problem for the teaching efficiency.

 

In order to solve this pain point of the education industry, at the ISE exhibition, TCL CSOT exhibited three star products, namely the world's first 105-inch (21: 9) large screen, the world's first 86-inch ultra-narrow dual screen and 86-inch P-cap module.

 

[ISE 2020] TCL CSOT Aiming at the Future of the Commercial Display Market


Among them, TCL CSOT 105-inch smart widescreen is suitable for application scenarios such as education and conferences. The product has a height of more than 1 meter, a length of 2.45 meters, and a length-to-width ratio of 21: 9. Compared with 16: 9 of traditional electronic whiteboards, 'there is a 5: 9 more display area.' The increased display area can be used as The use of the writing whiteboard can realize the partitioning of the courseware PPT and the blackboard writing on the interactive tablet. It can also be used as a part of the teacher video in the remote video education, so that the classroom PPT and the teacher are compatible on a large screen, which greatly improves the efficiency of distance teaching.

 

In addition, TCL CSOT's 86-inch ultra-narrow dual-splicing screen fits the smart blackboard products in the future educational scene. Compared with traditional splicing smart blackboards, it has more extreme ultra-narrow stitching, and the module stitching AA-AA is 3.5 Mm. This product is innovative on the basis of splicing screen technology, and is equipped with advanced Cu process and single drive technology. From the appearance, the overall ratio of this screen is 32: 9. One screen is used to display the teaching courseware, and the other screen is used as a writing whiteboard for teaching. The two screens can also be used as writing whiteboards, and the dual screens can be integrated to achieve a variety of interactive logic.

 

[ISE 2020] TCL CSOT Aiming at the Future of the Commercial Display Market


In addition, the 65-inch touch module exhibited by TCL CSOT can be called the king of conference machines, which is very suitable for conference and other application scenarios. This product adopts large-size capacitive touch, accurate touch and sensitive reaction, which can realize ultra-smooth writing experience; G + FF adopts TCL CSOT glue-free full-fit patented process, while maintaining the 'flat' aesthetic effect, it can Effectively prevent scratches; support up to 40 points of touch, support multiple people to write at the same time, very suitable for the actual meeting application scenarios; in addition, the product is equipped with anti-glare technology, no matter what angle of the meeting, you can clearly see the picture.

 

Subvert the retail experience

 

With the implementation of the 'new retail' concept, commercial products have gradually become the standard for store terminals. A large number of self-service display devices complete the menu, order and payment one-stop service link, not only the image of the store is high, but also can provide customers with humanized and friendly service.

 

In order to support the further implementation of the 'new retail' concept, at the ISE exhibition, TCL CSOT displayed vertical signage products (43 inches, 21.5 inches), bar screen products (23.5 inches, 47 inches, 11.3 inches), spliced screen products (55 inches) etc.

Since digital signage, people have access to information while shopping, traveling, or queuing, and entertainment, interaction, and engaging content are everywhere. Digital signage requires high brightness and high structural strength. To this end, TCL CSOT's vertical signage products adopt a full-fitting process, which makes the structure high in strength and has a wide viewing range. In addition, using quantum dot technology, the color gamut is up to 100%, with high brightness and good heat dissipation capacity. It also adopts rounded corner design with a radius of 30mm and a novel appearance design.

 

In terms of bar screens, TCL CSOT customizes the display content and display form from the cloud, and can also be equipped with AI cameras and other detection devices, etc., as an entry point for business terminal 'big data' collection and a smart platform for interacting with users. The TCL CSOT bar screen has great market space in the following fields: The super-shelves display field uses the slender characteristics of the bar screen and is placed on the super-shelves for displaying product information, becoming the trend of high-end supermarkets; In the field of advertising and media, with its unique advantages, bar screens have gradually replaced traditional billboards, light boxes, etc., becoming a new force in the advertising and media industry; in the field of intelligent transportation display, it can be used as a bus and subway indoor report screen, taxi On the top screen, on the subway, bus display, taxi top, subway compartment, comprehensive display of vehicle arrival information and other multimedia information.

 

As the current mainstream splicing product, TCL CSOT 55-inch splicing screen has the advantage of ultra-narrow borders, and the patchwork (AA to AA) is only 3.5mm. In addition, TCL CSOT uses a self-developed non-chromatic aberration solution to solve the problem of chromatic aberration within the film, no matter which batch, can achieve uniform picture quality. At the same time, the 32-zone Local Dimming design is also adopted. No matter which picture is played, it has an outstanding high-contrast dark state effect. It can realize any splicing and is widely used in new retail, security monitoring, transportation and other fields.

 

For the application scenarios of smart retail, commercial display products involve diversified service pursuits. The development of new retail in China in the future will stimulate the rapid growth of commercial display products. To this end, TCL CSOT adjusts its strategic resources, strives to serve the retail industry, provides high-quality commercial display products, and seizes market development opportunities.

 

With the upgrade of the consumer market, the e-sports industry has expanded rapidly. E-sports perfectly combines sports and entertainment, across the Internet, traditional media and mass consumption. Whether it is the innovation of technical level or the innovation of peripheral equipment, it is of great significance to the development of the e-sports industry.

 

As games become more competitive, immersion and corresponding speed become crucial. The gaming monitors (27-inch and 32-inch) exhibited by TCL CSOT on ISE take into account the players' needs for minimizing responsiveness, speed and interference, and can provide them with the best gaming experience.

 

For e-sports, a difference of one second may mean the difference between losing or winning. As an e-sports display, TCL CSOT's two products naturally have a high refresh rate, both of which have a high refresh rate of 240Hz, which is enough for most e-sports enthusiasts. With Free-Sync / G-sync display frequency conversion technology, it can eliminate stubborn diseases such as tearing, stuttering, and smearing of the game screen, providing a fast and smooth game experience for the on-site participants.

 

In order to elevate the immersive gaming experience to a whole new level, TCL CSOT Gaming Display has a large curvature of up to R1500. According to the report of the research institute witsview, the proportion of curved surfaces in the overall e-sports displays in 2019 has reached 60%.

 

In addition, TCL CSOT's two e-sports monitors have a lot in common, both of which use Mini LED backlight and cooperate with multi-division Local Dimming function to achieve 1400 nits peak brightness. It meets the VESA display HDR 1400 certification requirements of the highest level at present, with brilliant colors and vivid layers.

 

In the future, TCL CSOT will continue to use innovation as the driving force and market demand as the guide to provide more subversive and innovative high-quality products, services and video solutions in the field of commercial display, for applications in education, retail, e-sports Empowerment, to create a wonderful vision beyond the imagination for users, and lead the business upgrade industry.